If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
Correct answer: D. differentiable segment
- A. intramarket segmentation
- B. non-differentiable segments
- C. intermarket segmentation
- D. differentiable segment
Explanation
A segment is differentiable when different groups respond differently to the firm's marketing mix. Since men and women react differently to fast-food marketing, they form differentiable segments.
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