The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of?
Correct answer: A. specialty products
- A. specialty products
- B. convenience services
- C. augmented products
- D. unsought industrial product
Explanation
Lamborghini automobiles are specialty products because buyers have strong brand preferences and are willing to make considerable effort to obtain the specific product. This distinguishes them from convenience products, which require little shopping effort.
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