All Free Management Sciences MCQs with Answers

• A. industry supplies
• B. industry services
• C. industry capital items
• D. industry material and parts

Explanation: Industrial convenience products are routine operating items bought frequently with little evaluation, commonly called industry supplies.

• A. geographic segmentation
• B. demographic segmentation
• C. psychographic segmentation
• D. behavioral segmentation

Explanation: Behavioral segmentation groups buyers by their attitudes, knowledge, usage and responses toward a product, including hostile or negative…

• A. inbound distribution
• B. outbound distribution
• C. forward distribution
• D. reverse distribution

Explanation: Inbound distribution moves raw materials and supplies from external suppliers into the manufacturing facility.

• A. Point of Differentiation
• B. Positioning strategy
• C. Targeting
• D. Both b & c

Explanation: A company’s marketing activities should consistently reinforce its positioning, the place it seeks to occupy in customers’ minds.

• A. price
• B. tax
• C. discount
• D. value added tax

Explanation: Price is the specific amount a seller charges customers in exchange for a product or service.

• A. shopping specialty products
• B. less convenient sought products
• C. shopping products
• D. unsought industrial product

Explanation: Shopping products are normally sold through fewer, more selective outlets than convenience products and require greater customer service…

• A. cost ceiling
• B. cost floor
• C. price ceiling
• D. price floor

Explanation: A price floor is the lowest price acceptable to the seller, often because charging below it would not cover costs or provide the required…

• A. convenient specialty products
• B. unsought products
• C. sought products
• D. convenient products

Explanation: Convenience products are bought frequently with little planning, comparison or effort, such as routine grocery items.

• A. convenience consumer products
• B. specialty consumer products
• C. materials and parts in industrial product
• D. capital items

Explanation: Fish, crude petroleum and iron are raw materials used as inputs in producing other goods, so they fall under materials and parts in…

• A. Targeting
• B. Market segmentation
• C. Positioning
• D. Differentiation

Explanation: The usual STP sequence begins with market segmentation, followed by selecting target markets and developing positioning.

• A. geographic segmentation
• B. gender segmentation
• C. psychographic segmentation
• D. behavioral segmentation

Explanation: Creating a men’s product line is based on gender segmentation, which divides the market according to male and female customer groups.

• A. franchise organization
• B. member organization
• C. link organization
• D. administered organization

Explanation: A franchise organization is a contractual vertical marketing system in which a franchisor coordinates different stages of production and…

• A. divisional manager
• B. top management
• C. sales manager
• D. marketing manager

Explanation: In small companies, pricing is important enough to remain with top management because there are usually no specialized product or pricing…

• A. New product in existing market
• B. Existing product in new market
• C. Existing product in existing market
• D. New products in new markets

Explanation: Market development means taking an existing product into a new market, such as a new geographic area or a new customer segment.

• A. Product
• B. Price
• C. Promotion
• D. Place

Explanation: Communication is the main role of promotion, which informs, persuades, and reminds customers about an offering.

• A. tangible products
• B. exchange of goods
• C. product marketing
• D. ownership of nothing

Explanation: Cars, food items, and computers can be physically seen and touched, so they are tangible products.

• A. materials and parts in industrial product
• B. supplies and services
• C. capital items
• D. consumer products

Explanation: Livestock, vegetables, wheat, and cotton are raw materials that enter the production process, so they fall under materials and parts in…

• A. Strengths
• B. Weaknesses
• C. Opportunities
• D. Threats

Explanation: A competitive edge is an internal capability that gives the company an advantage, making it a strength in SWOT analysis.

• A. intra-model logistic network
• B. intermodal logistic network
• C. intermodal transportation
• D. intra-model transportation

Explanation: Intermodal transportation uses two or more modes, such as rail and truck, in one movement of goods.

• A. geographic segmentation
• B. income segmentation
• C. psychographic segmentation
• D. behavioral segmentation

Explanation: Income segmentation divides a market according to customers' earnings or purchasing power.