All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 161 of 189
3201. If the fast food chain has conflict to some of its franchises then this conflict is considered as?
- A. steep conflict
- B. slope conflict
- C. vertical conflict
- D. horizontal conflict
Explanation: Conflict between franchisees operating at the same channel level is horizontal conflict.
Correct answer: horizontal conflict- A. exclusive distribution
- B. exclusive dealing
- C. inclusive distribution
- D. intensive distribution
Explanation: Exclusive dealing occurs when a seller requires dealers not to carry competing products.
Correct answer: exclusive dealing- A. multichannel distribution system
- B. multichannel system
- C. multiple intermediary system
- D. multiple manufacturing franchises
Explanation: A multichannel distribution system uses two or more channels to serve different customer segments, such as company websites, retailers and…
Correct answer: multichannel distribution system- A. business analysis
- B. analyzing marketing strategy
- C. deciding marketing medium
- D. attracting new engineers
Explanation: The usual new-product development sequence places business analysis fifth, after idea generation, idea screening, concept development and…
Correct answer: business analysis- A. flexible channel
- B. static channel
- C. direct channel
- D. indirect channel
Explanation: Selling through the company website without intermediaries uses a direct channel because the producer sells straight to the final…
Correct answer: direct channel- A. supply chain management
- B. marketing channels
- C. delivery channels
- D. value delivery network
Explanation: A value delivery network links the company with suppliers, distributors and customers to deliver value.
Correct answer: value delivery network- A. steep conflict
- B. slope conflict
- C. vertical conflict
- D. horizontal conflict
Explanation: Horizontal conflict occurs between channel members operating at the same level, such as two retailers competing with each other.
Correct answer: horizontal conflict- A. customer centered product development
- B. team based product development
- C. systematic product development
- D. concentrated product development
Explanation: Team-based product development brings departments such as marketing, design and production together so that stages overlap and decisions…
Correct answer: team based product development- A. idea's external sources
- B. acquisition of ideas
- C. primary sources
- D. secondary sources
Explanation: Customers, distributors and suppliers are outside the company, so their suggestions are external sources of new-product ideas.
Correct answer: idea's external sources- A. customer centered product development
- B. team based product development
- C. systematic product development
- D. concentration based development
Explanation: Customer-centered product development begins with customer needs and seeks better ways to create satisfaction, rather than focusing only…
Correct answer: customer centered product development- A. maturity stage
- B. predictive stage
- C. improved market stage
- D. profit achieved stage
Explanation: During maturity, sales growth slows and competition intensifies, so firms often increase marketing spending to defend market share and…
Correct answer: maturity stage- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Awareness, interest and desire describe a customer’s knowledge and response to a product, which are behavioral variables.
Correct answer: behavioral segmentation- A. marketing logistics network
- B. supply chain management
- C. delivery network
- D. physical distribution network
Explanation: Supply chain management coordinates upstream suppliers and downstream distributors, products, raw materials and information until value…
Correct answer: supply chain management- A. internal sourcing
- B. crowdsourcing
- C. off shoring
- D. off sourcing
Explanation: Crowdsourcing obtains ideas or solutions from a large group of customers or the public through an open platform.
Correct answer: crowdsourcing- A. customer centered development
- B. team based development
- C. systematic product development
- D. all of above
Explanation: Effective new-product development combines customer-centered development, cross-functional team-based development, and a systematic…
Correct answer: all of above- A. direct channel
- B. indirect channel
- C. flexible channel
- D. static channel
Explanation: A direct channel moves products from the producer straight to the final buyer without intermediaries such as wholesalers or retailers.
Correct answer: direct channel- A. full time VMS
- B. contractual VMS
- C. administered VMS
- D. corporate VMS
Explanation: A contractual vertical marketing system coordinates independently owned production and distribution firms through formal agreements or…
Correct answer: contractual VMS- A. concept development
- B. concept testing
- C. material testing
- D. market screening
Explanation: Concept testing presents a new-product concept to target consumers to measure its appeal, usefulness, and purchase intention.
Correct answer: concept testing- A. product life cycle
- B. customer lifetime value
- C. product management
- D. marketing management
Explanation: The product life cycle traces a product's sales and profits from introduction through growth and maturity to decline.
Correct answer: product life cycle- A. exclusive center
- B. distribution center
- C. inbound center
- D. outbound center
Explanation: A distribution center is a highly organized facility that receives goods from suppliers, stores or sorts them efficiently, and prepares…
Correct answer: distribution center