All Free Management Sciences MCQs with Answers

Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.

3,770 questions · page 157 of 189

  • A. would get free products
  • B. would get discount
  • C. would buy product
  • D. would not buy product

Explanation: Customers generally compare the perceived benefits with the price they must pay.

Correct answer: would not buy product
  • A. functional discount
  • B. quantity discount
  • C. cash discount
  • D. seasonal discount

Explanation: A functional discount compensates channel members for performing distribution functions such as storage, record keeping, and selling.

Correct answer: functional discount
  • A. price maintenance
  • B. predatory pricing
  • C. price discrimination
  • D. deceptive pricing

Explanation: Predatory pricing involves setting very low prices, often below cost, to drive competitors out and then potentially raise prices later.

Correct answer: predatory pricing
  • A. fake pricing
  • B. termed pricing
  • C. dynamic pricing
  • D. international pricing

Explanation: Dynamic pricing allows a seller to change prices continuously in response to customer characteristics, demand, timing, or market…

Correct answer: dynamic pricing
  • A. cash discount
  • B. seasonal discount
  • C. functional discount
  • D. quantity discount

Explanation: A cash discount is granted when a buyer pays an account promptly or within the stated credit period.

Correct answer: cash discount
  • A. modifying marketing mix
  • B. modifying raw material schedule
  • C. modifying the product
  • D. modifying the market

Explanation: Market modification seeks growth by finding new customer segments, new users, or new uses for an existing offering.

Correct answer: modifying the market
  • A. double way pricing
  • B. Two way pricing
  • C. reference prices
  • D. comparable prices

Explanation: Reference prices are the prices customers remember or expect and use as a mental benchmark when evaluating another product’s price.

Correct answer: reference prices
  • A. segmented pricing
  • B. discount pricing
  • C. allowance pricing
  • D. product bundle pricing

Explanation: Product bundle pricing combines two or more products and sells them as one package, often at a combined or reduced price.

Correct answer: product bundle pricing
  • A. flexible pricing
  • B. uniform pricing
  • C. basing point pricing
  • D. freight absorption costing

Explanation: Freight absorption pricing occurs when the seller pays all or part of the transportation cost so the buyer bears less freight expense.

Correct answer: freight absorption costing
  • A. predatory pricing
  • B. price fixing
  • C. deceptive pricing
  • D. all of above

Explanation: Predatory pricing, price fixing, and deceptive pricing are all recognized pricing issues because they can harm competition or mislead…

Correct answer: all of above
  • A. customer centered product development
  • B. team based product development
  • C. systematic product development
  • D. concentration based development

Explanation: Systematic product development coordinates the whole development process rather than treating departments or stages as isolated…

Correct answer: systematic product development
  • A. optional pricing
  • B. product line pricing
  • C. competitive pricing
  • D. captive pricing

Explanation: Product line pricing sets price steps among related products in the same product line, allowing customers to distinguish basic, standard…

Correct answer: product line pricing
  • A. real
  • B. win
  • C. worth doing
  • D. less worthy

Explanation: The “worth doing” test asks whether an idea fits the company’s overall strategy and is commercially worthwhile.

Correct answer: worth doing
  • A. modifying marketing mix
  • B. modifying raw material schedule
  • C. modifying the product
  • D. modifying the market

Explanation: Modifying the marketing mix means changing one or more of the product, price, place, or promotion elements to improve performance.

Correct answer: modifying marketing mix
  • A. two-part pricing
  • B. combine pricing
  • C. double pricing
  • D. optional part pricing

Explanation: Two-part pricing charges a fixed access or service fee plus a variable usage charge, making it the service equivalent of captive-product…

Correct answer: two-part pricing
  • A. low sales
  • B. rapidly rising
  • C. peak sales
  • D. gradually declining

Explanation: During the introductory stage, the product is new, awareness is limited, and distribution is still developing, so sales are normally low.

Correct answer: low sales
  • A. freight on board origin pricing
  • B. zone pricing
  • C. basing point pricing
  • D. uniform delivered pricing

Explanation: Uniform delivered pricing charges every customer the same delivered price, combining one base price with the same freight charge…

Correct answer: uniform delivered pricing
  • A. channel intermediaries
  • B. nominal sales force
  • C. inside sales force
  • D. outside sales force

Explanation: An inside sales force sells remotely from the office using telephone, email, or the internet.

Correct answer: inside sales force
  • A. personal communication channels
  • B. irrational communication channels
  • C. non-personal communication channels
  • D. non-emotional communication channels

Explanation: Personal communication channels involve direct contact between identifiable people, whether face to face, by telephone, or through mail…

Correct answer: personal communication channels
  • A. qualifying
  • B. prospecting
  • C. follow up
  • D. approach

Explanation: The approach is the salesperson's initial meeting or contact with a prospective customer.

Correct answer: approach