All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 153 of 189
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Age and gender describe personal population characteristics, which are the basis of demographic segmentation.
Correct answer: demographic segmentation- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Education level is a demographic characteristic used to divide a market into groups such as high-school and college graduates.
Correct answer: demographic segmentation- A. attainable segment
- B. measureable segment
- C. accessible segment
- D. substantial segment
Explanation: A substantial segment is sufficiently large or profitable to justify serving it.
Correct answer: substantial segment- A. augmented product
- B. actual product
- C. actual ownership
- D. tangible products
Explanation: A warranty is an additional service or benefit provided with a product and is therefore part of the augmented product.
Correct answer: augmented product- A. actual product
- B. augmented product
- C. de-augmented product
- D. customer value
Explanation: Product quality is a feature of the actual product, along with design, brand name, packaging, and other physical attributes.
Correct answer: actual product- A. operating supplies
- B. repair and maintenance supplies
- C. business advisory services
- D. consumer specialty products
Explanation: Operating supplies are routine consumables used in day-to-day business operations, such as lubricants, fuel, paper and pencils.
Correct answer: operating supplies- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Mass marketing, also called undifferentiated marketing, treats the whole market as one group and offers essentially the same product and…
Correct answer: mass marketing3048. The marketing strategy which does not focus on the difference between the consumer needs is called?
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Mass marketing does not distinguish among different consumer needs, whereas segmented, niche and micromarketing tailor offers to…
Correct answer: mass marketing- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Religion is a demographic characteristic because demographic segmentation includes measurable population traits such as age, gender…
Correct answer: demographic segmentation- A. geographic segmentation
- B. gender segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Targeting female customers is gender segmentation, a demographic approach that divides the market according to sex or gender.
Correct answer: gender segmentation- A. product membership in category
- B. services
- C. market segmentation
- D. pricing of product
Explanation: Services are intangible activities or benefits offered for sale, such as banking, transport or consultancy.
Correct answer: services- A. sense of broad marketing
- B. sense of mission marketing
- C. sense of vision marketing
- D. societal marketing
Explanation: A sense of mission marketing requires the firm to express its mission in broad social terms rather than narrowly describing the product it…
Correct answer: sense of mission marketing3053. That minor stimuli which determines when and how customer will respond in certain way is called?
- A. perception
- B. cues
- C. motives
- D. both a and c
Explanation: Cues are minor environmental or situational stimuli that guide when and how a customer responds to a motive.
Correct answer: cues- A. user status
- B. usage rate
- C. loyalty status
- D. benefits sought
Explanation: Usage rate classifies customers by how frequently or heavily they use a product, and visiting a Burger King store about 13 times a month…
Correct answer: usage rate- A. outdoorsy and tough
- B. cheerful and wholesomeness
- C. daring and imaginative
- D. charming and upper class
Explanation: In brand personality, ruggedness suggests an outdoorsy, strong, durable, and tough character.
Correct answer: outdoorsy and tough- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Micromarketing tailors marketing to local areas or individual customers, making it more specific than ordinary segmentation or niche…
Correct answer: micromarketing- A. points of differences
- B. price
- C. place
- D. distribution channel
Explanation: A positioning statement identifies the target category or frame of reference and explains how the brand is different through its points of…
Correct answer: points of differences- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Compulsive, ambitious, and outgoing describe psychological and lifestyle characteristics rather than location, age, or purchasing…
Correct answer: psychographic segmentation- A. complex buying behavior
- B. variety seeking buying behavior
- C. dissonance reducing buying behavior
- D. habitual buying behavior
Explanation: Low involvement combined with significant perceived differences among brands produces variety-seeking buying behavior, where consumers…
Correct answer: variety seeking buying behavior- A. consumerism
- B. seller's extremism
- C. environmentalism
- D. both a and c
Explanation: Sustainable marketing is associated with both consumerism, which protects buyers' interests, and environmentalism, which protects…
Correct answer: both a and c