Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Last updated
1,700 questions · page 71 of 85
- A. consumer to business domain
- B. consumer to consumer domain
- C. business to consumer domain
- D. business to business domain
Explanation: Business-to-business marketing occurs when one business initiates an online transaction or relationship to target another business.
Correct answer: business to business domain- A. Good fit
- B. Little fit
- C. Strong fit
- D. Limited fit
Explanation: Butterflies are customers whose needs fit the company's offering well, but who are unlikely to remain loyal for a long period.
Correct answer: Good fit- A. Insurance or blood donations
- B. Lenovo
- C. Southwest Airlines
- D. Bottled water industry
Explanation: The selling concept is used where customers may not buy without strong persuasion, such as insurance or blood donations.
Correct answer: Insurance or blood donations- A. event marketing
- B. sponsored marketing
- C. online marketing
- D. off deal marketing
Explanation: Online marketing uses internet-based channels to promote offerings and develop continuing relationships with customers.
Correct answer: online marketing1405. The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as?
- A. invasion of privacy
- B. spam
- C. virus
- D. deception
Explanation: Spam means unsolicited bulk or commercial email sent without the recipient’s request, often filling inboxes.
Correct answer: spam- A. interactive net
- B. internet
- C. intranet
- D. extranet
Explanation: The internet is the worldwide network of interconnected computer networks.
Correct answer: internet- A. Butterflies
- B. Strangers
- C. True friends
- D. Barnacles
Explanation: Butterflies are customers with high potential profitability but low expected loyalty, so firms may profit from them without expecting a…
Correct answer: Butterflies- A. inbound social networks
- B. outbound social networks
- C. offline social networks
- D. online social networks
Explanation: Online social networks include internet-based communities such as social networking sites, blogs, and virtual worlds where users share…
Correct answer: online social networks- A. premium companies
- B. direct companies
- C. click only companies
- D. click and mortar companies
Explanation: Click-only companies conduct their buying and selling exclusively through the internet.
Correct answer: click only companies1410. The marketing of products done by companies by placing ordering and information machines is called?
- A. kiosk marketing
- B. offline marketing
- C. telephone marketing
- D. direct response TV marketing
Explanation: Kiosk marketing uses self-service ordering and information machines to present products and facilitate purchases.
Correct answer: kiosk marketing- A. Potential profitability
- B. Projected loyalty
- C. Both a and b
- D. None of above
Explanation: Customer classification considers both expected profitability and projected loyalty, commonly producing groups such as butterflies, true…
Correct answer: Both a and b- A. message decision
- B. media decision
- C. advertising objective
- D. advertising evaluation
Explanation: An advertising objective states the specific communication result to achieve with a defined target audience within a specified period.
Correct answer: advertising objective- A. inbound advertising
- B. outbound advertising
- C. online advertising
- D. buzz advertising
Explanation: Search-related ads, online classifieds, and display ads are all forms of online advertising because they appear through internet-based…
Correct answer: online advertising- A. Market segmentation
- B. Targeting
- C. Marketing
- D. Both a and b
Explanation: Targeting is the process of evaluating market segments and selecting which ones the firm will serve with its product or offering.
Correct answer: Targeting- A. product invention
- B. communication invention
- C. joint invention
- D. ownership adaptation
Explanation: Product invention means creating entirely new products for foreign markets rather than merely adapting an existing product.
Correct answer: product invention- A. business to consumer domain
- B. business to business domain
- C. consumer to business domain
- D. consumer to consumer domain
Explanation: A business-to-consumer domain describes online transactions or communication initiated by a business for individual consumers, such as an…
Correct answer: business to consumer domain- A. kiosk marketing
- B. offline marketing
- C. telephone marketing
- D. direct response TV marketing
Explanation: Direct-response television marketing uses television spots that invite immediate action through a toll-free number or website.
Correct answer: direct response TV marketing- A. consumer to business domain
- B. consumer to consumer domain
- C. business to consumer domain
- D. business to business domain
Explanation: Consumer-to-consumer marketing occurs when consumers initiate exchanges or communication aimed at other consumers, as on…
Correct answer: consumer to consumer domain- A. event marketing
- B. stress marketing
- C. direct marketing
- D. indirect marketing
Explanation: Direct marketing communicates with specifically identified or targeted customers and seeks an immediate response, often through…
Correct answer: direct marketing- A. corporate website
- B. marketing website
- C. branding website
- D. viral website
Explanation: A marketing website is designed to attract and engage visitors and move them toward a marketing objective, such as inquiry, purchase, or…
Correct answer: marketing website