The customer classification depends on?
Correct answer: C. Both a and b
- A. Potential profitability
- B. Projected loyalty
- C. Both a and b
- D. None of above
Explanation
Customer classification considers both expected profitability and projected loyalty, commonly producing groups such as butterflies, true friends, strangers, and barnacles. Using only one factor would not distinguish these groups correctly.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The marketing of products done by companies by placing ordering and information machines is called?
The companies that buy and sell only on the internet are classified as?
The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
The particular communication that must be achieve within definite target audience within specific time is classified as?
The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
The process of selecting the segments to serve by offering product is referred as?