The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
Correct answer: A. product invention
- A. product invention
- B. communication invention
- C. joint invention
- D. ownership adaptation
Explanation
Product invention means creating entirely new products for foreign markets rather than merely adapting an existing product. Communication invention changes the promotional message, while joint invention involves developing a product with a foreign partner.
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