In 'Butterflies' group, the customer needs and company's market offering has?
Correct answer: B. Good fit
- A. Little fit
- B. Good fit
- C. Strong fit
- D. Limited fit
Explanation
Butterflies are customers whose needs fit the company's offering well, but who are unlikely to remain loyal for a long period. This distinguishes them from strangers, who show little fit, and true friends, who show both fit and loyalty.
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