The 'outside in' perspective is another name of?
Correct answer: A. The marketing concept
- A. The marketing concept
- B. The product concept
- C. The selling concept
- D. The production concept
Explanation
The marketing concept follows an outside-in approach: it begins with customer needs and then develops offerings to satisfy them profitably. Selling and production concepts begin mainly with the company's products or production capacity.
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About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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