Considering individual customers, the purchasing portion of each buyer is called?
Correct answer: A. Share of customer
- A. Share of customer
- B. Customer equity
- C. Customer lifetime value
- D. None of above
Explanation
Share of customer means the portion of a customer's total purchases captured by one company. Customer lifetime value measures the customer's expected long-term value, while customer equity combines the value of the entire customer base.
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