The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
Correct answer: A. corporate website
- A. corporate website
- B. marketing website
- C. branding website
- D. viral website
Explanation
A corporate website represents the company, builds goodwill, supports other sales channels, and provides a means of gathering customer feedback. A marketing website is focused more directly on promoting particular products or services.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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