Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. communication functions
- B. communication parties
- C. communication tools
- D. communication channels
Explanation: The sender and receiver are the two communication parties that initiate and interpret the message.
Correct answer: communication parties- A. develop market strategy
- B. develop a testing technique
- C. develop intermediaries
- D. develop logistic network
Explanation: After concept testing, the firm normally develops a preliminary marketing strategy covering the target market, positioning, price…
Correct answer: develop market strategy- A. channeling stages
- B. buyer readiness stage
- C. channel designing stages
- D. strategic stages
Explanation: Awareness, liking, preference, conviction, and purchase describe buyer-readiness stages through which a customer moves toward buying.
Correct answer: buyer readiness stage- A. satisfied
- B. dissatisfied
- C. delighted
- D. none of above
Explanation: When perceived product performance matches the customer's expectations, the customer is satisfied.
Correct answer: satisfied- A. Leading marketing
- B. buzz marketing
- C. online marketing
- D. none of the above
Explanation: Buzz marketing stimulates people to discuss and recommend a product, often by using opinion leaders or influential brand ambassadors.
Correct answer: buzz marketing- A. complex buoying behavior
- B. variety seeking buying behavior
- C. dissonance reducing buying behavior
- D. habitual buying behavior
Explanation: Complex buying behavior occurs when consumers are highly involved in the purchase and perceive substantial differences among brands.
Correct answer: complex buoying behavior- A. contract manufacturing
- B. joint ownership
- C. management contracting
- D. all of above
Explanation: Joint venturing can take forms such as contract manufacturing, management contracting, and joint ownership, where firms cooperate in a…
Correct answer: all of above- A. emerging economies
- B. industrial economies
- C. raw material exporting economies
- D. subsistence economies
Explanation: Subsistence economies depend mainly on agriculture and have limited industrial development, so most people earn their livelihood from…
Correct answer: subsistence economies- A. raw material exporting economies
- B. subsistence economies
- C. emerging economies
- D. industrial economies
Explanation: Industrial economies have advanced manufacturing and service sectors and are major exporters of manufactured goods or services.
Correct answer: industrial economies- A. product adaptation
- B. straight product extension
- C. dual adaptation
- D. communication adaptation
Explanation: Communication adaptation changes the promotional message for a foreign market while keeping the product unchanged.
Correct answer: communication adaptation- A. Strangers
- B. Butterflies
- C. Barnacles
- D. True friends
Explanation: True friends are customers who are both loyal and profitable. Butterflies may be profitable but temporary, while barnacles are loyal but…
Correct answer: True friends- A. raw material exporting economies
- B. subsistence economies
- C. emerging economies
- D. industrial economies
Explanation: Raw-material-exporting economies possess abundant natural resources such as minerals but have limited manufacturing industries.
Correct answer: raw material exporting economies- A. direct mail marketing
- B. kiosk marketing
- C. catalog marketing
- D. premium marketing
Explanation: Catalog marketing uses printed, digital, or video catalogs to display products for ordering online or through stores.
Correct answer: catalog marketing1394. The online journals where people post their reviews and thoughts on narrow topic are classified as?
- A. business domain website
- B. corporate website
- C. blogs
- D. marketing website
Explanation: Blogs are online journals in which individuals publish opinions, reviews, and thoughts, often around a narrow subject.
Correct answer: blogs- A. business to consumer
- B. business to business
- C. consumer to business
- D. all of above
Explanation: Online marketing domains may involve businesses selling to consumers, businesses dealing with other businesses, or consumers offering…
Correct answer: all of above- A. Differentiation
- B. Segmentation & targeting
- C. Positioning
- D. Both a and c
Explanation: A value proposition explains why a customer should choose an offering, mainly through its differentiation and positioning.
Correct answer: Both a and c- A. corporate website
- B. marketing website
- C. branding website
- D. viral website
Explanation: A corporate website represents the company, builds goodwill, supports other sales channels, and provides a means of gathering customer…
Correct answer: corporate website- A. Share of customer
- B. Customer equity
- C. Customer lifetime value
- D. None of above
Explanation: Share of customer means the portion of a customer's total purchases captured by one company.
Correct answer: Share of customer- A. The selling concept
- B. The product concept
- C. The marketing concept
- D. The production concept
Explanation: The marketing concept follows an outside-in approach: it begins with customer needs and then develops offerings to satisfy them…
Correct answer: The marketing concept- A. Share of customer
- B. Customer equity
- C. Customer lifetime value
- D. All of above
Explanation: Customer equity is the combined future value of all customers in a company's customer base.
Correct answer: Customer equity