The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
Correct answer: B. buyer readiness stage
- A. channeling stages
- B. buyer readiness stage
- C. channel designing stages
- D. strategic stages
Explanation
Awareness, liking, preference, conviction, and purchase describe buyer-readiness stages through which a customer moves toward buying. The sequence may be stated with slightly different labels, but it belongs to the buyer-readiness process.
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