In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
Correct answer: C. purchase decision
- A. need recognition
- B. information search
- C. purchase decision
- D. both b and c
Explanation
Purchase decision is the stage where a buyer converts an intention to buy into an actual choice or decision. Need recognition and information search occur earlier in the buyer decision process.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
In the communication process, the media and message are considered as?
The 'Maslow's hierarchy of needs' includes?
An idea for a possible product that the company will offer is classified as?
In the communication process, the receiver and sender are classified as?
When the new developed product concept is tested, the next immediate step is to?
The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?