The highly involved consumer buying behavior while perceiving significant differences between brands is called?
Correct answer: C. complex buoying behavior
- A. dissonance reducing buying behavior
- B. variety seeking buying behavior
- C. complex buoying behavior
- D. habitual buying behavior
Explanation
Complex buying behavior occurs when consumers are highly involved in the purchase and perceive substantial differences among brands. Variety-seeking behavior involves lower involvement, even though consumers switch brands.
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