The highly involved consumer buying behavior while perceiving significant differences between brands is called?
Correct answer: A. complex buoying behavior
- A. complex buoying behavior
- B. variety seeking buying behavior
- C. dissonance reducing buying behavior
- D. habitual buying behavior
Explanation
Complex buying behavior occurs when consumers are highly involved in the purchase and perceive substantial differences among brands. Variety-seeking behavior involves lower involvement, even though consumers switch brands.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called?
If customer's expectations and products performance matches, the customer is?
The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
The types of joint venturing includes?
Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as?
Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as?