The Website build to engage customers from different places to move them closer for marketing outcome is classified as?
Correct answer: B. marketing website
- A. corporate website
- B. marketing website
- C. branding website
- D. viral website
Explanation
A marketing website is designed to attract and engage visitors and move them toward a marketing objective, such as inquiry, purchase, or registration. A corporate website mainly communicates organizational information, while a branding website emphasizes brand identity.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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