The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
Correct answer: C. direct marketing
- A. event marketing
- B. stress marketing
- C. direct marketing
- D. indirect marketing
Explanation
Direct marketing communicates with specifically identified or targeted customers and seeks an immediate response, often through personalized, one-to-one interaction. Indirect marketing relies more on intermediaries or broad communication.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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