All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 173 of 189
3441. The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?
- A. direct investment
- B. indirect investment
- C. union ownership
- D. export union
Explanation: Direct investment involves establishing or acquiring production facilities in the foreign market, giving the firm direct control over…
Correct answer: direct investment- A. product adaptation
- B. straight product extension
- C. dual adaptation
- D. communication adaptation
Explanation: Dual adaptation changes both the product and the communication used to market it so that each fits the foreign market.
Correct answer: dual adaptation- A. investment ownership
- B. contract manufacturing
- C. joint ownership
- D. management contracting
Explanation: Contract manufacturing occurs when a company hires foreign producers to manufacture goods under an agreement, while the company generally…
Correct answer: contract manufacturing- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Social class reflects lifestyle, values and patterns of consumption, so it is a psychographic basis for segmentation.
Correct answer: psychographic segmentation- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Niche marketing focuses on a small, clearly defined segment rather than pursuing the whole market.
Correct answer: niche marketing- A. exporting
- B. importing
- C. joint venturing
- D. licensing
Explanation: Exporting means producing goods in the home country and selling them in a foreign market, often with little or no product modification.
Correct answer: exporting- A. the product life cycle stage
- B. the product growth cycle stage
- C. a company's internal equity
- D. the company's external equity
Explanation: A firm's targeting approach can change as a product moves through introduction, growth, maturity and decline, because market size…
Correct answer: the product life cycle stage- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Loyalty status, such as non-loyal, somewhat loyal or completely loyal customers, describes purchasing behaviour toward brands.
Correct answer: behavioral segmentation- A. market segmentation
- B. targeting
- C. differentiation
- D. positioning
Explanation: Market segmentation divides a broad market into groups with distinct needs, characteristics or behaviors.
Correct answer: market segmentation- A. product adaptation
- B. straight product extension
- C. dual adaptation
- D. communication adaptation
Explanation: Product adaptation modifies an existing product to meet the needs, regulations or preferences of a foreign market.
Correct answer: product adaptation- A. attainable segment
- B. measureable segment
- C. accessible segment
- D. substantial segment
Explanation: An accessible segment is one that the firm can effectively reach and serve through its distribution and communication channels.
Correct answer: accessible segment- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Mass marketing uses a broadly standardized product and marketing mix to appeal to a large number of buyers.
Correct answer: mass marketing- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. all of above
Explanation: Market segmentation divides a broad market using variables such as location, demographic characteristics, and lifestyle or personality.
Correct answer: all of above- A. attainable segment
- B. measureable segment
- C. accessible segment
- D. substantial segment
Explanation: A measurable segment is one whose size, purchasing power, and customer characteristics can be expressed numerically.
Correct answer: measureable segment- A. Saudi Arabia and Chile
- B. Brazil and China
- C. United States and Japan
- D. both a and b
Explanation: The United States and Japan have industrial economic structures, with advanced manufacturing, technology, and service sectors.
Correct answer: United States and Japan- A. whole strategic view
- B. whole channel view
- C. whole product adaptation
- D. whole communication adaptation
Explanation: A whole-channel view considers the complete international distribution system, from production through intermediaries to final customers…
Correct answer: whole channel view3457. The Royal Caribbean hotel chain which targets families and high energy couples is an example of?
- A. geographic segmentation
- B. income segmentation
- C. psycho graphic segmentation
- D. behavioral segmentation
Explanation: Families and high-energy couples are identified through lifestyles, interests, and personalities, which are psychographic characteristics.
Correct answer: psycho graphic segmentation- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Producing several car brands allows Toyota to serve distinct customer groups with different needs and positioning, which is segmented…
Correct answer: segmented marketing- A. smaller firms
- B. larger firms
- C. business giants
- D. retail store
Explanation: Niche marketing focuses on a small, specialized market that larger competitors may overlook, making it especially useful for smaller firms…
Correct answer: smaller firms- A. global firm
- B. expanding firm
- C. premium firm
- D. challenger firm
Explanation: A global firm operates in more than one country and can obtain international advantages in production, marketing, and finance.
Correct answer: global firm