All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 132 of 189
- A. sampling unit
- B. sampling procedure
- C. sampling size
- D. sampling scale
Explanation: The sampling unit identifies who is eligible to be surveyed, such as individuals, households, or organisations.
Correct answer: sampling unit- A. define problem
- B. both A and B
- C. deciding research approach
- D. stating research objectives
Explanation: Marketing research begins by defining the management problem and setting the research objectives, which are normally treated together as…
Correct answer: both A and B- A. psychographic research
- B. demographic research
- C. ethnographic research
- D. geographical research
Explanation: Ethnographic research borrows methods from social sciences, especially anthropology, to study people in their natural cultural and social…
Correct answer: ethnographic research- A. internal marketing metrics
- B. perceived metrics
- C. quality metrics
- D. loyalty metrics
Explanation: Relative employee satisfaction evaluates how employees feel about their organisation and work compared with a reference point, making it…
Correct answer: internal marketing metrics- A. geographic attack
- B. guerilla attack
- C. flank attack
- D. encirclement attack
Explanation: Guerrilla attacks are small-scale, often unconventional attacks used to weaken or unsettle a competitor rather than confront it directly.
Correct answer: guerilla attack2626. The marketing response comes into action before a change takes place is classified as ___________?
- A. geographical anticipation
- B. creative anticipation
- C. responsive anticipation
- D. selective anticipation
Explanation: A response that begins before the expected change occurs is anticipative rather than merely reactive.
Correct answer: responsive anticipation- A. bypass attack
- B. guerilla attack
- C. frontal attack
- D. flank attack
Explanation: A flank attack targets weaknesses or gaps in a competitor's coverage and then fills those gaps with a stronger offering.
Correct answer: flank attack- A. more resources
- B. less resources
- C. strategic fir
- D. bypass fit
Explanation: A frontal attack is costly because the challenger meets the competitor directly, so the firm with greater resources usually has the…
Correct answer: more resources- A. responsive marketers
- B. creative marketers
- C. anticipative marketers
- D. market driven marketers
Explanation: Creative marketers go beyond stated needs and develop solutions customers did not previously request but may strongly value.
Correct answer: creative marketers- A. market diversification
- B. market stretching
- C. market broadening
- D. market defense
Explanation: Market broadening shifts attention from the present product to the wider generic need it serves, opening possibilities beyond the current…
Correct answer: market broadening2631. The defense in which market leader attacks and hits the others flank is classified as ___________?
- A. position defense
- B. preemptive defense
- C. offensive defense
- D. counteroffensive defense
Explanation: In a counteroffensive defense, a market leader responds to a competitor's attack by striking back, often against the competitor's exposed…
Correct answer: counteroffensive defense- A. anticipative marketers
- B. market driven marketers
- C. responsive marketers
- D. creative marketers
Explanation: Anticipative marketers study emerging needs and prepare offerings for what customers are likely to want in the near future.
Correct answer: anticipative marketers- A. strategic withdrawal
- B. both A and B
- C. unplanned withdrawal
- D. planned contraction
Explanation: Planned contraction, also called strategic withdrawal, means abandoning weaker markets and concentrating resources on stronger ones.
Correct answer: both A and B- A. stable defense
- B. static defense
- C. mobile defense
- D. unstable defenses
Explanation: A mobile defense protects leadership by expanding into new territories or markets, often through diversification, so the firm is not…
Correct answer: mobile defense- A. resource attack
- B. flank attack
- C. frontal attack
- D. encirclement attack
Explanation: An encirclement attack launches offensives on several fronts to surround the competitor and capture a broad territory.
Correct answer: encirclement attack- A. preemptive defense
- B. flank defense
- C. position defense
- D. offensive defense
Explanation: A preemptive defense strikes competitors before they can attack effectively, disrupting their plans and keeping them off balance.
Correct answer: preemptive defense- A. active firms
- B. reactive firms
- C. proactive firms
- D. responsive firms
Explanation: Proactive firms anticipate future customer needs, accept calculated risks and remain flexible while shaping market change.
Correct answer: proactive firms- A. counterfeiter
- B. cloner
- C. adapter
- D. imitator
Explanation: An imitator copies important features of the leader’s product but deliberately differentiates elements such as price, packaging or…
Correct answer: imitator- A. frontal attack
- B. flank attack
- C. bypass attack
- D. guerilla attack
Explanation: A frontal attack directly matches the competitor on major elements such as product, price and distribution.
Correct answer: frontal attack- A. technological attack
- B. geographic attack
- C. strategic attack
- D. planned attack
Explanation: A geographic attack targets territories where the competitor is weak or underperforming, allowing the challenger to gain ground without…
Correct answer: geographic attack