All Free Management Sciences MCQs with Answers

• A. business markets
• B. reseller markets
• C. government markets
• D. international markets

Explanation: Reseller markets consist of intermediaries that purchase products to resell them at a profit, such as wholesalers and retailers.

• A. upper middles
• B. working class
• C. middle class
• D. upper uppers

Explanation: The working class is described as relying heavily on relatives for assistance during difficult times and for economic support.

• A. 5 types
• B. 4 types
• C. 3 types
• D. 2 types

Explanation: Customer markets are commonly divided into five types: consumer, business, reseller, government, and international markets.

• A. reliable and intelligent
• B. daring and imaginative
• C. cheerful and wholesome
• D. charming and upper class

Explanation: Sophistication presents a brand as glamorous, charming, and associated with an upper-class lifestyle.

• A. experimental research
• B. ethnographic research
• C. observational research
• D. survey research

Explanation: Ethnographic research observes and often interacts with customers in their natural settings to understand their behaviour and context.

• A. casual research
• B. exploratory research
• C. descriptive research
• D. both a and c

Explanation: Exploratory research provides preliminary understanding when a problem needs clarification and helps suggest hypotheses for further study.

• A. define research objectives
• B. develop research plan
• C. implement research plan
• D. none of above

Explanation: After defining the research problem and objectives, the researcher develops a research plan specifying the data, methods, sampling and…

• A. geographic location
• B. cultural factors
• C. economic factors
• D. political and legal factors

Explanation: A foreign market's receptivity toward foreign firms reflects its political and legal environment, including government attitudes and…

• A. Creating value for customers
• B. Building strong relationships
• C. Capturing value from customers
• D. All of above

Explanation: Modern marketing involves creating value for customers, building profitable relationships and capturing value in return through sales…

• A. The marketing concept
• B. Societal marketing concept
• C. Selling concept
• D. Product concept

Explanation: The selling concept follows an inside-out approach: the firm starts with its existing products and pushes them through selling and…

• A. internal stimuli
• B. external stimuli
• C. both a and b
• D. none of above

Explanation: Needs may arise from internal stimuli, such as hunger or thirst, or from external stimuli, such as an advertisement or seeing a product.

• A. advertising objective
• B. advertising media
• C. reminder media
• D. rational media

Explanation: Advertising media are the channels or vehicles used to carry a marketing message to the intended audience, such as television, print…

• A. Societal marketing concept
• B. Market concept
• C. Product concept
• D. selling concept

Explanation: The societal marketing concept balances customer wants with the firm's objectives and society's long-run welfare.

• A. open ended question
• B. close ended question
• C. Both a and b
• D. none of above

Explanation: Open-ended questions let respondents express their thoughts, feelings and reasons in their own words.

• A. geographic segmentation
• B. demographic segmentation
• C. psychographic segmentation
• D. behavioral segmentation

Explanation: Baby boomers, Generation X and Generation Y are age or generation groups, which are demographic characteristics.

• A. intermarket segmentation
• B. intramarket segmentation
• C. income segmentation
• D. psychographic segmentation

Explanation: Intermarket segmentation targets consumers with similar needs in different countries or markets, such as IKEA’s middle-class customers…

• A. Create a need or want
• B. Satisfy a need or want
• C. Both a and b
• D. None of above

Explanation: A market offering is a product, service or experience designed to satisfy an existing need or want.

• A. lifestyle
• B. personality and self-concept
• C. social class
• D. None of the above

Explanation: Lifestyle describes a person’s pattern of living, including activities, interests and opinions.

• A. relative advantage
• B. divisibility
• C. communicability
• D. compatibility

Explanation: Communicability, also called observability in some marketing texts, is the ease with which an innovation’s results can be communicated or…

• A. advertising strategy
• B. advertising objective
• C. advertising messages
• D. advertising budget

Explanation: An advertising strategy specifies how the company will achieve its advertising objectives, including the broad approach and means of…