Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 18 of 85
- A. Four support activities
- B. Five support activities
- C. Six support activities
- D. Seven support activates
Explanation: Porter's value chain divides activities into primary activities and four support activities: firm infrastructure, human resource…
Correct answer: Four support activities- A. choosing the value
- B. communicating the value
- C. providing the value
- D. making the superior product
Explanation: The value creation sequence consists of choosing value, providing value and communicating value.
Correct answer: making the superior product343. The planning of marketing tactics, merchandising and customer services is the part of ___________?
- A. strategic marketing plan
- B. market opportunities
- C. tactical marketing plan
- D. firm's financial plan
Explanation: A tactical marketing plan translates broad strategy into practical actions such as marketing tactics, merchandising and customer service.
Correct answer: tactical marketing plan- A. division level
- B. business level
- C. corporate level
- D. decision level
Explanation: At the division level, management decides how resources or funds should be allocated among the business units under that division.
Correct answer: division level345. The structure, policies and corporate culture to change business environment are called __________?
- A. organization
- B. company
- C. conglomerate
- D. diversified market
Explanation: An organization includes the structure, policies and corporate culture through which a firm responds to changes in its environment.
Correct answer: organization346. The shared values, norms, stories and beliefs characterizing the organization are called __________?
- A. organizational culture
- B. departmental culture
- C. business environment
- D. analytical environment
Explanation: Organizational culture is the shared system of values, norms, stories and beliefs that shapes how members of an organization think and…
Correct answer: organizational culture- A. utilizing the social media sources
- B. utilizing raw materials
- C. utilizing the competencies
- D. utilizing the capabilities
Explanation: Communicating value involves promotion and interaction with customers, including the use of social media channels.
Correct answer: utilizing the social media sources- A. support activities
- B. primary activities
- C. financial activities
- D. supplying activities
Explanation: Support activities such as procurement, technology development and human-resource management assist the primary value-creating activities.
Correct answer: support activities- A. communicating the value
- B. providing the value
- C. making the superior product
- D. choosing the value
Explanation: The value-creation sequence moves from choosing the value through segmentation, targeting and positioning, to providing the value, and…
Correct answer: communicating the value- A. corporate plan
- B. strategic plan
- C. marketing plan
- D. marketing objective
Explanation: A marketing plan is the written roadmap that states marketing objectives and specifies the strategies and actions for achieving them.
Correct answer: marketing plan351. The gathered and acted upon information about the market and its offerings is the part of _________?
- A. the market-sensing process
- B. the customer acquisition process
- C. the fulfill management process
- D. the new-offering process
Explanation: Market sensing involves collecting information about customers, competitors and market offerings, then using that information in…
Correct answer: the market-sensing process352. The network of specific suppliers and distributors to create superior value is called __________?
- A. supply chain
- B. value chain
- C. product chain
- D. marketing chain
Explanation: A supply chain links suppliers, producers and distributors involved in making and delivering an offering.
Correct answer: supply chain- A. primary activities
- B. marketing activities
- C. financial activities
- D. raw material activities
Explanation: Inbound logistics brings inputs into the firm, while outbound logistics moves finished goods to customers; both are primary activities in…
Correct answer: primary activities- A. environmental threat
- B. environmental opportunity
- C. environmental strength
- D. environmental weakness
Explanation: An environmental threat is an external challenge that can reduce sales or profitability if the firm does not respond defensively.
Correct answer: environmental threat- A. service alliance
- B. product alliance
- C. logistic alliances
- D. pricing collaborations
Explanation: A product alliance occurs when firms cooperate around the production, licensing or distribution of a product.
Correct answer: product alliance- A. segmentation
- B. targeting
- C. positioning
- D. all of the above
Explanation: Choosing the value means deciding which customers to serve and how to be perceived, using segmentation, targeting and positioning.
Correct answer: all of the above- A. customer acquisition process
- B. market sensing process
- C. CRM process
- D. all of the above
Explanation: Core business processes include sensing market needs, acquiring customers, and managing customer relationships, among others.
Correct answer: all of the above358. The strategic plan to carry activities for profitable business unit is the activity of _________?
- A. business unit level
- B. division level
- C. decision level
- D. corporate level
Explanation: A business-unit-level plan explains how a particular strategic business unit will compete and perform its activities profitably.
Correct answer: business unit level- A. strategic level
- B. tactical level
- C. organizational level
- D. both A and B
Explanation: Marketing planning is commonly divided into strategic planning, which sets long-term direction, and tactical planning, which specifies…
Correct answer: both A and B- A. corporate planning
- B. division planning
- C. business planning
- D. product planning
Explanation: Planning begins at the corporate level, where the organization defines its mission, objectives, and overall portfolio direction.
Correct answer: corporate planning