In the value creation, 'choosing the value' phase includes _________?
Correct answer: D. all of the above
- A. segmentation
- B. targeting
- C. positioning
- D. all of the above
Explanation
Choosing the value means deciding which customers to serve and how to be perceived, using segmentation, targeting and positioning. These three decisions together form the STP process.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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