The phases in value creation sequence process does not include __________?
Correct answer: D. making the superior product
- A. choosing the value
- B. communicating the value
- C. providing the value
- D. making the superior product
Explanation
The value creation sequence consists of choosing value, providing value and communicating value. Making a superior product may support the process, but it is not one of its three named phases.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The 'value chain' identifies primary activities and __________?
The building of understanding, individual customer offerings and deeper relationships is the part of ____________?
In the value creation, 'providing the value' phase includes _________?
The planning of marketing tactics, merchandising and customer services is the part of ___________?
The process of planning where to allocate the funds of business unit is the part of planning under __________?
The structure, policies and corporate culture to change business environment are called __________?