The gathered and acted upon information about the market and its offerings is the part of _________?
Correct answer: A. the market-sensing process
- A. the market-sensing process
- B. the customer acquisition process
- C. the fulfill management process
- D. the new-offering process
Explanation
Market sensing involves collecting information about customers, competitors and market offerings, then using that information in decisions. The other processes focus on acquiring customers, fulfilling orders or developing new offerings.
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