The third phase of value creation sequence is _________?
Correct answer: A. communicating the value
- A. communicating the value
- B. providing the value
- C. making the superior product
- D. choosing the value
Explanation
The value-creation sequence moves from choosing the value through segmentation, targeting and positioning, to providing the value, and finally communicating it through promotion and sales efforts.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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