All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 137 of 189
- A. learning
- B. motivation
- C. drive
- D. cues
Explanation: Learning is a relatively lasting change in behaviour or knowledge produced by experience.
Correct answer: learning- A. motivation hierarchy
- B. laddering
- C. intentional hierarchy
- D. sampling hierarchy
Explanation: Laddering traces the consumer's reasoning from concrete product attributes and instrumental benefits up to deeper terminal values.
Correct answer: laddering2723. When the customers possess sufficient ability and motivation, they always follow _____________?
- A. motivation route
- B. value route
- C. central route
- D. elaboration route
Explanation: In the elaboration likelihood model, sufficient ability and motivation lead consumers to scrutinise the message carefully through the…
Correct answer: central route- A. psychological processes
- B. motivation process
- C. buying process
- D. monitoring process
Explanation: Motivation, learning and perception are core psychological processes that shape how consumers respond to marketing stimuli and make…
Correct answer: psychological processes- A. motivation
- B. intensity
- C. demonization
- D. psychogenic factors
Explanation: Intensity describes how vigorously a person pursues a goal, ranging from weak to strong effort.
Correct answer: intensity- A. personal sources
- B. public sources
- C. commercial sources
- D. experimental sources
Explanation: Sales dealers, displays and advertisements are commercial sources because the information comes from marketers or selling intermediaries.
Correct answer: commercial sources2727. The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________?
- A. rational
- B. biogenic factors
- C. motivation
- D. self-concept
Explanation: Herzberg, Freud and Maslow proposed influential theories explaining human motivation, although their models differ in focus.
Correct answer: motivation- A. bad performance
- B. dissatisfaction
- C. high performance
- D. satisfaction
Explanation: Satisfaction results from comparing perceived product performance with prior expectations, especially when performance meets or exceeds…
Correct answer: satisfaction2729. The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
- A. heuristics
- B. realistic
- C. realistic
- D. social heuristic
Explanation: Heuristics are mental shortcuts or rules of thumb that simplify buying decisions when consumers do not fully process every piece of…
Correct answer: heuristics- A. role
- B. lifestyle
- C. status
- D. personality
Explanation: Lifestyle describes a person's pattern of living, reflected in activities, interests and opinions.
Correct answer: lifestyle- A. self-motivation
- B. self-goals
- C. self-values
- D. personality
Explanation: Personality consists of distinguishing psychological characteristics that produce relatively consistent responses to environmental…
Correct answer: personality- A. expectancy value model
- B. belief based model
- C. need based model
- D. want based model
Explanation: The expectancy-value model explains attitude by combining beliefs about a brand's attributes with the value or evaluation assigned to…
Correct answer: expectancy value model2733. The techniques such as sentence completion and word association are classified as ____________?
- A. technical techniques
- B. projective techniques
- C. classification techniques
- D. sampling techniques
Explanation: Projective techniques use indirect tasks, such as word association and sentence completion, to reveal feelings or motives respondents may…
Correct answer: projective techniques- A. motivation route
- B. elaboration cue
- C. central route
- D. value route
Explanation: The central route is followed when consumers have sufficient motivation, time and knowledge to examine product information carefully.
Correct answer: central route- A. likelihood route
- B. elaboration route
- C. value route
- D. peripheral route
Explanation: The peripheral route is a persuasion route in the elaboration likelihood model that relies on cues rather than detailed argument…
Correct answer: peripheral route2736. The strategy to segregate small amount of gains from large amount of loss includes ____________?
- A. silver lining principle
- B. segregate principle
- C. cancellation principle
- D. golden lining principle
Explanation: The silver lining principle refers to separating a small gain from a large loss so that the gain is noticed independently.
Correct answer: silver lining principle2737. In the buying process, the group that have indirect impact on consumers is classified as __________?
- A. primary groups
- B. membership groups
- C. secondary groups
- D. formal groups
Explanation: Secondary groups influence consumers indirectly and usually involve less frequent or less personal interaction than primary groups.
Correct answer: secondary groups- A. monitored needs
- B. biogenic
- C. formal needs
- D. psychogenic
Explanation: Psychogenic needs arise from psychological or social conditions, such as belonging, esteem, and achievement.
Correct answer: psychogenic- A. secondary groups
- B. primary groups
- C. membership groups
- D. transaction groups
Explanation: Religious organizations and trade unions are formal, relatively less personal groups whose members may interact for a specific purpose…
Correct answer: secondary groups- A. lexicographic heuristics
- B. conjunctive heuristic
- C. heuristics
- D. eliminating heuristic
Explanation: A conjunctive heuristic sets a minimum acceptable cutoff for every important attribute, and a product must meet all those minimums.
Correct answer: conjunctive heuristic