All Free Management Sciences MCQs with Answers

• A. minimum demand
• B. potential demand
• C. estimated demand
• D. company demand

Explanation: Company demand is the estimated share of total market demand expected for a particular company’s product.

• A. higher the potential
• B. lower the potential
• C. higher the buying power
• D. lower the buying power

Explanation: A low product-penetration percentage shows that many potential customers have not yet adopted or purchased the product.

• A. company demand
• B. estimated demand
• C. potential demand
• D. minimum demand

Explanation: Company demand reflects the demand expected for a firm’s offering after considering how customers perceive its value relative to competing…

• A. marketing management
• B. building marketing records
• C. marketing intelligence on internet
• D. field work

Explanation: Public blogs and complaint websites provide externally available information about customers, competitors and market reactions.

• A. product demand
• B. exponential demand
• C. economic demand
• D. statistical demand

Explanation: Statistical demand analysis measures how causal variables such as income, price and advertising affect demand.

• A. internal records
• B. external records
• C. private records
• D. public records

Explanation: The order-to-payment cycle records orders, shipments, invoices and payments generated through the company’s operations.

• A. high market penetration index
• B. low market penetration index
• C. stretched market penetration index
• D. strict demand

Explanation: A low market-penetration index indicates that actual market usage is still well below total potential usage.

• A. raw material ratio
• B. supply ratio method
• C. chain-ratio method
• D. fixed cost ratio

Explanation: The chain-ratio method starts with a base population or market figure and successively applies percentage adjustments to estimate demand.

• A. share potential
• B. market demand
• C. product potential
• D. market potential

Explanation: Market potential is the upper limit of market demand when industry marketing expenditure becomes extremely large, so further expenditure…

• A. internet based market intelligence
• B. service marketing
• C. product marketing
• D. market development

Explanation: Independent review websites provide information about markets, products, and customer services, so they are examples of internet-based…

• A. socio-techno environment
• B. technology trends
• C. political-legal environment
• D. social trends

Explanation: Business legislation and pressure from special-interest groups arise from laws, government action, and regulatory influence, which…

• A. point scale method
• B. ratio method
• C. factor method
• D. forecasting

Explanation: Forecasting is the systematic anticipation of future buyer behaviour or demand under stated conditions.

• A. trend
• B. fad
• C. competitor's effect
• D. competitive marketing

Explanation: A trend is a durable pattern or sequence of events that develops with momentum over time.

• A. marketing budget
• B. sales budget
• C. demand budget
• D. competitor's budget

Explanation: A sales budget estimates the sales volume and revenue expected during a future period and uses that estimate for planning.

• A. market development system
• B. market record system
• C. marketing intelligence system
• D. market information system

Explanation: A marketing intelligence system gathers ongoing information about competitors, retailers, customers, and market conditions, including…

• A. market demand index
• B. profit penetration index
• C. price penetration index
• D. share penetration index

Explanation: Comparing a firm's current market share with the share it could potentially achieve indicates its share penetration index.

• A. target market
• B. potential market
• C. penetrated market
• D. available market

Explanation: The target market is the specific group of customers a company selects and intends to serve.

• A. statistical smoothing
• B. time series smoothing
• C. exponential smoothing
• D. sales forecast

Explanation: Exponential smoothing combines earlier sales information with the most recent sales, giving greater weight to recent observations.

• A. economic environment analysis
• B. geographic environment analysis
• C. demographic environment analysis
• D. analysis of natural environment

Explanation: Population growth and household patterns describe the size, structure, and composition of human populations, which are demographic…

• A. forecasted sales
• B. product sales potential
• C. market demand potential
• D. Company sales potential

Explanation: Company sales potential is the sales limit a company can approach when its marketing effort increases relative to competitors.