Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. target costing
- B. marginal costing
- C. learning curve costing
- D. demand based costing
Explanation: Target costing begins with the price customers are expected to accept and subtracts the required profit to determine the allowable…
Correct answer: target costing- A. Heavy investment
- B. Less investments
- C. More marketing
- D. Both a and c
Explanation: Stars have high market share in high-growth markets, so they usually require heavy investment to maintain their position and finance…
Correct answer: Heavy investment- A. services
- B. products
- C. commodity
- D. competitive edge
Explanation: A service is an essentially intangible market offering, although it may be delivered alongside physical goods.
Correct answer: services- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Mass marketing uses one broadly designed marketing mix for a large market rather than tailoring it to narrow segments.
Correct answer: mass marketing- A. late majority
- B. early majority
- C. laggard
- D. early adopter
Explanation: Laggards are the last adoption group and may accept an innovation only when it is widely established or has become traditional.
Correct answer: laggard- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Climate varies by location, so dividing a market according to climate is geographic segmentation.
Correct answer: geographic segmentation- A. outdoorsy and tough
- B. daring and imaginative
- C. cheerful and wholesome
- D. charming and upper class
Explanation: Sincerity is associated with being down-to-earth, honest, wholesome and cheerful, matching option c.
Correct answer: cheerful and wholesome- A. relative advantage
- B. divisibility
- C. communicability
- D. all of above
Explanation: Relative advantage, divisibility or trialability, and communicability are major attributes affecting how quickly an innovation is adopted.
Correct answer: all of above- A. nationalities
- B. racial groups
- C. geographic regions
- D. all of above
Explanation: Subcultures are smaller cultural groups within a society, including nationalities, racial groups, and geographic communities.
Correct answer: all of above- A. positioning strategy
- B. targeting strategy
- C. differentiation
- D. market segmentation
Explanation: Market variability and product variability help marketers decide how broadly or narrowly to approach different segments, so they influence…
Correct answer: targeting strategy- A. learning
- B. change in personality
- C. change in brand image
- D. none of above
Explanation: Learning is a relatively lasting change in behaviour produced by experience or practice.
Correct answer: learning- A. target segment
- B. market segmentation
- C. differentiation
- D. positioning
Explanation: A positioning statement normally begins by identifying the target customer or segment, then states the relevant category and the…
Correct answer: target segment- A. geographic location
- B. cultural factors
- C. economic factors
- D. political and legal factors
Explanation: Language, religion, and customs are cultural characteristics, so grouping international markets on these grounds is cultural segmentation.
Correct answer: cultural factors- A. geographic location
- B. cultural factors
- C. economic factors
- D. political and legal factors
Explanation: Monetary regulations are created and enforced through a country's governmental and legal framework, making them political and legal…
Correct answer: political and legal factors- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Concentrated marketing focuses a firm's efforts on one narrowly defined segment, commonly called a niche market.
Correct answer: niche marketing- A. selective attention
- B. selective distortion
- C. selective retention
- D. all of above
Explanation: Selective attention, selective distortion, and selective retention are the three main perceptual processes through which consumers receive…
Correct answer: all of above1357. The market coverage strategy which captures the large share of one or more segments is called?
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Niche marketing concentrates on one or a few narrowly defined segments and seeks a large share of those segments.
Correct answer: niche marketing- A. innovators
- B. early majority
- C. laggard
- D. early adopter
Explanation: Early adopters accept new ideas relatively early but evaluate them carefully, and they often act as opinion or community leaders.
Correct answer: early adopter- A. sincerity
- B. sophistication
- C. competence and excitement
- D. all of above
Explanation: Brand personality is commonly described through dimensions such as sincerity, excitement, competence, sophistication, and ruggedness.
Correct answer: all of above- A. personal sources
- B. commercial sources
- C. experiential sources
- D. all of above
Explanation: Consumers may search personal sources such as family, commercial sources such as advertisements, and experiential sources such as product…
Correct answer: all of above