According to brand personality traits, the 'sincerity' is concluded as brand being?
Correct answer: C. cheerful and wholesome
- A. outdoorsy and tough
- B. daring and imaginative
- C. cheerful and wholesome
- D. charming and upper class
Explanation
Sincerity is associated with being down-to-earth, honest, wholesome and cheerful, matching option c. Outdoorsy and tough describe ruggedness, while daring and imaginative describe excitement.
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