The company marketing mix that target market segments very broadly is called?
Correct answer: A. mass marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Mass marketing uses one broadly designed marketing mix for a large market rather than tailoring it to narrow segments. Niche and micromarketing focus on progressively smaller or more specific groups.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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