The 'concentrated marketing' is also called as?
Correct answer: C. niche marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Concentrated marketing focuses a firm's efforts on one narrowly defined segment, commonly called a niche market. Mass marketing targets the whole market, so it is not the equivalent term.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
Segmentation of international markets on the basis of monetary regulations is an example of?
Segmentation of international markets on the basis of common languages, religions and customs is example of?
In positioning statement, the first thing that must be stated is?
The perceptual processes that are based on stimulus consists of?
The market coverage strategy which captures the large share of one or more segments is called?
The customers who are community group leaders and carefully adopt new ideas are called?