The market coverage strategy which captures the large share of one or more segments is called?
Correct answer: C. niche marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Niche marketing concentrates on one or a few narrowly defined segments and seeks a large share of those segments. Mass marketing targets the whole market, while segmented marketing covers several broader segments.
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