Which research method gathers primary data by asking selected people a standard set of questions?
Correct answer: A. Survey research
- A. Survey research
- B. Observation research
- C. Secondary data analysis
- D. Experimental pricing
Explanation
Survey research collects responses through structured questions presented to a sample of people. Observation records behaviour directly, while secondary data analysis uses information previously collected for another purpose.
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Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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