A product's unique benefit that competitors do not offer easily is called its:
Correct answer: A. Competitive advantage
- A. Competitive advantage
- B. Distribution intensity
- C. Sales quota
- D. Product assortment
Explanation
A competitive advantage is a strength that enables a firm to provide greater customer value or operate more effectively than competitors. Distribution intensity concerns outlet coverage, not product superiority.
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Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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