Which business orientation assumes that customers will buy enough of a product if it is widely available and affordable?
Correct answer: A. Production orientation
- A. Production orientation
- B. Product orientation
- C. Selling orientation
- D. Marketing orientation
Explanation
The production orientation stresses efficiency, low cost, and broad availability. Selling orientation relies more on persuasion, while marketing orientation begins with customer needs.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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