Which part of the marketing environment includes suppliers, intermediaries, customers, and competitors?
Correct answer: B. Micro environment
- A. Macro environment
- B. Micro environment
- C. Natural environment
- D. Technological environment
Explanation
The micro environment consists of forces closely connected with the firm's ability to serve customers. The macro environment contains wider forces such as demographic, economic, and political conditions.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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