In the product life cycle, the maturity stage is generally marked by:
Correct answer: C. Slowing sales growth and intense competitive pressure
- A. Very limited awareness and heavy development costs
- B. Rapidly rising sales with few competing brands
- C. Slowing sales growth and intense competitive pressure
- D. Immediate withdrawal before the product reaches buyers
Explanation
During maturity, sales growth slows because the product has broad market acceptance and competition is often strong. The introduction stage has limited awareness, while rapid sales growth is more typical of the growth stage.
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