Personal selling differs from mass advertising mainly because it:
Correct answer: B. Provides two-way personal interaction
- A. Uses only printed media
- B. Provides two-way personal interaction
- C. Always costs less per customer
- D. Avoids explaining product benefits
Explanation
Personal selling allows direct communication, questions, feedback, and adaptation to an individual buyer. Advertising usually communicates with a large audience through paid media and is less personal.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
Practise Marketing Basics
29 free Marketing Basics MCQs from Introduction to Business, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Introduction to Business questions like this
Introduction to Business is on this paper prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for it.
More Marketing Basics questions
Which promotional tool offers a short-term incentive to encourage immediate purchase or trial?
Customer perceived value is best represented by the difference between:
Which part of the marketing environment includes suppliers, intermediaries, customers, and competitors?
Which activity is most closely associated with public relations?
A company's decision to sell products directly through its own website is an example of:
Which measure indicates the percentage change in quantity demanded caused by a percentage change in price?