Which activity is most closely associated with public relations?
Correct answer: A. Issuing a press release about company activities
- A. Issuing a press release about company activities
- B. Offering a retailer a quantity discount
- C. Setting a product's list price
- D. Designing a product package
Explanation
Public relations manages communication and relationships with the public, often through news releases, events, and media coverage. The other activities concern pricing, product design, or trade incentives.
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Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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