A firm that encourages customers to share product information through social networks is using:
Correct answer: A. Viral marketing
- A. Viral marketing
- B. Trade marketing
- C. Database marketing
- D. Internal marketing
Explanation
Viral marketing seeks rapid person-to-person spread of a message, often through digital and social platforms. Trade marketing focuses on channel members, while internal marketing focuses on employees.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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