A company's decision to sell products directly through its own website is an example of:
Correct answer: B. Direct distribution
- A. Indirect distribution
- B. Direct distribution
- C. Intensive distribution
- D. Reverse distribution
Explanation
Direct distribution occurs when the producer sells to the final customer without an independent intermediary. Intensive distribution refers to placing a product in many available outlets, whether direct or indirect.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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