Which promotional tool offers a short-term incentive to encourage immediate purchase or trial?
Correct answer: B. Sales promotion
- A. Public relations
- B. Sales promotion
- C. Personal selling
- D. Corporate branding
Explanation
Sales promotion uses temporary incentives such as coupons, discounts, samples, or contests to stimulate action. Public relations mainly seeks favourable public understanding rather than an immediate purchase.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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