A manufacturer uses a push strategy when it primarily:
Correct answer: A. Promotes products to intermediaries to encourage resale
- A. Promotes products to intermediaries to encourage resale
- B. Creates consumer demand through direct public advertising
- C. Reduces product quality to lower production costs
- D. Stops distribution until customers request the product
Explanation
A push strategy directs promotional efforts toward wholesalers and retailers so they stock and promote the product. A pull strategy instead seeks to create end-customer demand that draws the product through the channel.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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