Which of the following is an example of a convenience product?
Correct answer: D. A packet of chewing gum bought during routine shopping
- A. A specialized legal service for a corporation
- B. A custom-made industrial machine for a factory
- C. A luxury car selected after extensive comparison
- D. A packet of chewing gum bought during routine shopping
Explanation
Convenience products are bought frequently, quickly, and with little comparison or effort. Industrial machines, luxury cars, and corporate legal services usually involve greater evaluation and specialised purchasing decisions.
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Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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