Which concept focuses on satisfying customer needs better than competing firms while achieving organisational goals?
Correct answer: C. Marketing concept
- A. Production concept
- B. Product concept
- C. Marketing concept
- D. Selling concept
Explanation
The marketing concept coordinates organisational activities around identifying and satisfying customer needs profitably. The selling concept mainly emphasizes persuading customers to buy existing products.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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