A brand is best understood as:
Correct answer: B. A name or symbol that identifies an offering
- A. The legal cost of producing a product
- B. A name or symbol that identifies an offering
- C. The physical package used to protect a product
- D. The amount charged for a product
Explanation
A brand is a name, term, sign, symbol, design or combination used to identify an offering and distinguish it from competitors. Packaging protects and presents the product, while price is the amount paid by the buyer.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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