Which element of the promotion mix involves paid, non-personal communication by an identified sponsor?
Correct answer: D. Advertising
- A. Personal selling
- B. Public relations
- C. Direct marketing
- D. Advertising
Explanation
Advertising is paid, non-personal communication from an identified sponsor through media such as television, print or digital platforms. Personal selling involves direct interaction between a salesperson and a buyer.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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