Which marketing activity mainly involves collecting and analysing information about customers and competitors?
Correct answer: A. Market research
- A. Market research
- B. Personal selling
- C. Product packaging
- D. Sales promotion
Explanation
Market research systematically gathers and analyses information about customers, competitors and market conditions. Personal selling and sales promotion are communication activities rather than research processes.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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